Purpose The aim of the project is to highlight the uniqueness of Lower Dalälven and create new, attractive experiences for visitors. By combining local stories, cultural heritage, and traditions with new collaborations between businesses and associations, the project will contribute to a vibrant countryside and a long-term sustainable tourism industry.

The activities in the project
Within the project, local meetings and regional networking events are organized where businesses, associations, and other stakeholders have the opportunity to make contacts and develop collaborations. Together, they will create new bookable experiences and travel packages that highlight the area's cultural heritage, nature, history, and local stories.

The project also includes study trips, skills development, and international meetings within the European Slow Trips network. A press trip will be organized to draw attention to the area's visitor experiences, and through joint marketing, both local actors and Lower Dalälven as a destination will gain increased visibility.

”This identity becomes a resource when it is made accessible through stories and meetings with people from the community.”