Pre-study for tourism project in the Nedre Dalälven area

In the Nedre Dalälv area there are many tourist attractions and just over 100 tourist companies. Only a few companies have more than five employees. The purpose of this feasibility study will mainly be about how these small-scale companies and tourist attractions can strengthen their turnover and contribute to an attractive area and more jobs. The goal is to produce a basis for the tourist conditions and development opportunities in the Nedre Dalälv area, i.e. within the entire leader area. This basis will then form the basis for the direction of a future multi-year tourist project.

The project consists of:
– Inventory of the area. Collection of information regarding active, inactive and potential tourism businesses, attractions and products in the area. Compilation of tourism projects that have affected the area in the last 10 years.
– Environmental analysis. Review of markets and marketplaces that are best suited to the area and that are available. Study trips with visits and meetings with good examples of tourism initiatives. Review of booking systems and strategies to strengthen network building.
– Dialogue with the network. Network meetings and individual meetings with tourist businesses in the area. Testing and evaluation of marketable products. Dialogue to analyze the conditions and needs for marketing measures for the conference and group booking market and to strengthen the digital presence on social media and websites.
– Integration. Contact and dialogue with New Swedes with the aim of creating greater understanding of the market conditions regarding nature experiences in the countries they come from and to see if there are New Swedes with this interest who could be involved in an upcoming project.
– Evaluation. Compilation of data from the focus areas of the feasibility study. Development of a strategy for application for a full-scale tourism project.