Destination Lower Dalälven

Purpose The aim of the project is to strengthen the attractiveness of the Nedre Dalälv area and the area's tourist products, primarily through digital development.

The goal The project aims to increase collaboration among tourism stakeholders, product development and increased competence and knowledge of digital channels. This will be achieved through competence and product development, primarily in digital development, networking meetings, smaller thematic meetings, inspiration trips, guidance for implementing and managing sales tools for the web and other digital media, guidance on marketing, participation in trade fairs, online templates for marketing, and a new website.

The activities in the project are: Competence and product development mainly within digital development, six major networking meetings, smaller meetings for actors within the same thematic or geographical area, inspiration trips, guidance for implementation and management of sales tools for the web and other digital, guidance on marketing, participation in tourism-oriented trade fairs, development of online-based templates for marketing, programming and development of a new website.